Brand manager, Мадрид

About me: Strategy thinking, deep understanding of the marketing channel, sales channel, on trade channel, trade marketing channel, communicability, teamwork skills, time management, ability to promptly solve tasks, stress tolerance.

Previous position:
The Macallan Senior Brand Ambassador
Development and implementation of marketing strategy of assigned brand The Macallan.

The Macallan brand that is a leader in the category of single malt whisky and number one benchmark for all premium whisky.

- Сhannel strategy and promotional plans development
- Development and implementation of brand platform
- People management, hiring, development, motivation
- The conclusion of new trade SKU
- Co-manages the execution of the A&P Budget of the brands
- Participates and create media features about the category and the brands within the frame of legal requirements in Russian Federation
- Provides inspirational brand educational sessions to large audiences including consumers and trade
- Conducts Trade and Consumer events to build brand and category profile
- Participates in on/off premise channel strategy and promotional plans development
- Participates in and create Media/PR opportunities for the Brands in Russia
- Measures and reports on performance

Achievement
Global projects launch (in Moscow and key regions):

- The Macallan in Lalique (II, III, IV, V)
- The Macallan Masters of Photorgaphy (I, II, III, IV)

P.S. Project "The Macallan Masters of Photography IV" - launch was recognized as the best in the world (Global Marketing Manager).

Promo box launch
- Launched a promotional package for The Macallan, which was developed and produced in the territory of Russia. Later, packaging has become a best practice for other international markets.

Support international activities with RBC
- International Business Conference ( New York, Seul, Berlin)
- International business regatta (Spain, Italy, Croatia)